Having a website gives you the opportunity to reach your business’ target audience, regardless of whether you’re selling products or services. However, the quality of your website can have a big impact on its success. Here, we look at three website improvements you can make to boost sales so you can make sure you’re getting the most out of yours.
Create a user-friendly design
In order to boost website sales, you need to ensure that your site has a user-friendly design that enables potential customers to find what they need. Fussy websites can confuse and frustrate people when they’re looking for something in particular, and you’ll find that this could make them exit your site before making a purchase or submitting an enquiry. Through a combination of clear, well-written copy and carefully chosen images, you can create a user-friendly design that individuals are happy to interact with.
Include clear CTAs
A clear CTA (call to action) is vital in ensuring that potential customers know exactly where they need to click in order to buy something or send you an enquiry. CTAs should be used to lead people to where they need to be in order to start their customer journey with you, and they should stand out on the page so that there’s no confusion. The last thing you want is for someone to be looking to make a purchase but having to leave your website because they’re unsure of what to do.
Ensure that your site navigation is clear
All of your most important web pages should be included in your site navigation, as this is the first place that people will look when searching for something specific. By having top landing pages displayed clearly in your site navigation, you can have the confidence that people will be able to find exactly what they need, and might even spot other products and services that grab their interest too.
If you need assistance in improving your website to boost sales, contact us today and our web design team will be happy to help you.