Category: Phone Systems
On-hold marketing offers a way to deliver information to your customers when they’re waiting for their call to be answered or are being transferred. Here, we share three benefits of on hold marketing which can be advantageous for your company.
Portray a professional image
On-hold marketing can help you portray a professional image as people will feel that you are making an effort to keep them on the line. Your message can reassure them that someone will be with them as soon as possible and you can also use this time to thank them for their patience.
This will make your business come across far better than one who leaves their callers sitting in silence as this feels cold and uncaring.
Offer a great customer experience
When callers are greeted with an on-hold marketing message they will have a better customer experience and their wait will feel shorter as they won’t get bored and frustrated.
Leaving people to wait in silence could encourage them to hang up and call your competitor instead – something that must be avoided at all costs – whereas keeping them engaged will ensure that they stay on the line.
One of the best benefits of on-hold marketing is that you can generate sales while callers are waiting. On hold messages can include any information you like, so you can promote new products and services, upsell additional items, and let people know about company news and exciting developments which could pique their interest.
Plus, on hold marketing is a very cost-effective tool which could make it a profitable choice for your business.
If these benefits of on-hold marketing have made you want to try it for yourself, contact us today and we’ll help you to choose the right strategy for your company.